"Software takes command" (pdf), here
"The new social communication paradigm where millions are publishing “content” into the “cloud” and an individual curates her personal mix of content drawn from this cloud would be impossible without new types of consumer applications, new software features and underlying software standards and technologies such as RSS. To make a parallel with the term “cloud computing,” we can call this paradigm “communication in a cloud.” If “cloud computing” enables users and developers to utilize [IT] services without knowledge of, expertise with, nor control over the technology infrastructure that supports them,”169 software developments of 2000s similarly enable content creators and content receivers to communicate without having to deeply understand underlying technologies."
"The new social communication paradigm where millions are publishing “content” into the “cloud” and an individual curates her personal mix of content drawn from this cloud would be impossible without new types of consumer applications, new software features and underlying software standards and technologies such as RSS. To make a parallel with the term “cloud computing,” we can call this paradigm “communication in a cloud.” If “cloud computing” enables users and developers to utilize [IT] services without knowledge of, expertise with, nor control over the technology infrastructure that supports them,”169 software developments of 2000s similarly enable content creators and content receivers to communicate without having to deeply understand underlying technologies."
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