Thursday, November 20, 2008

Enterprise 2.0 (short) - Dion Hinchcliffe

    * Freeform: Only minimal upfront structure, with simple lists, tags, and microformats at first, with more structure later if absolutely needed.
    * Zero Training/Simple: Any barrier to use means that automatically fewer people will use the application or its more complicated features. The most successful sites on the Web require no training at all and guide the user to do the right things.  Your business systems can and should be similarly effortless to use.
    * Software as a Service: Online software, with its functionality and information available on any computer, home or work, anywhere in the world, day or night, is the most productive and useful software possible.  Installed native software just cannot compete with such persistent availibility.
    * Easily Changed:  If a user can’t easily make the necessary change to the structure or the behavior of a system, he or she must have an expert — usually in the IT deparment — to do it, and get in line to wait for it, not to mention pay for it.  This simply won’t do when there are ways to put much of this control back in the user’s hands.  Using the structure of the Web to chunk up functionalty, the increasing use of feeds, badges, and widgets, will transfer many common IT tasks back to end-users in the next few years.
    * Unintended Uses:  Preconceived notions about how an IT system will be used can cut it off from the most valuable uses down the road.  RSS syndication is teaching us a lot about this phenomenon on the Web, as well as mashups.  It’s all about letting the structure and behavior of IT systems emerge naturally and organically. Having open APIs, easily wired together pieces, and loose and fluid tools helps enable this as well.  Discoverability of all of these is essential too.  Examples:  Not UDDI, search.  Not Web services, RSS. Not portals, widgets.
    * Social: Business software tends to harness collective intelligence and even e-mail is social to a certain degree (but darn it, it’s push isn’t it?).  Enterprise Web 2.0 software enables pull-based systems that enable people to come together and collaborate when they need to and are entirely uncoupled when they don’t.  Enabling just-in-time, freeform collaboration is the key, and so is capturing and publishing the results to be reused and leveraged afterwards by others.  Wikis combined with enterprise search do all this automatically for example.

http://blogs.zdnet.com/Hinchcliffe/?p=57

July 26th, 2006
Enable richer business outcomes: Free your intranet with Web 2.0

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