But these processes are quite complex, and "highly rhetorical in
nature. That is, at their core these processes involve individuals and
groups negotiating their visions of technologies and appliacations,
markets and users in what they all hope is common enterprise." (Stephen
Doheny-Farina, Rhetoric, Innovation, Technology. Case Studies of
Technical Communication in Technology Transfer. MIT Press 1992, p.4)
>> Most people thought that technological innovation, "the entire process from R&D in the laboratory to successful commercialization in the marketplace," was automatic: "Traditionally, we have thought that siccessful commercialization of R&D was the result of an automatic process that began with scientific research and the moved to development, financing, manufacturing, and marketing ... " (Kozmetsky 1990, p.23)
nature. That is, at their core these processes involve individuals and
groups negotiating their visions of technologies and appliacations,
markets and users in what they all hope is common enterprise." (Stephen
Doheny-Farina, Rhetoric, Innovation, Technology. Case Studies of
Technical Communication in Technology Transfer. MIT Press 1992, p.4)
>> Most people thought that technological innovation, "the entire process from R&D in the laboratory to successful commercialization in the marketplace," was automatic: "Traditionally, we have thought that siccessful commercialization of R&D was the result of an automatic process that began with scientific research and the moved to development, financing, manufacturing, and marketing ... " (Kozmetsky 1990, p.23)
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