Bottom-Up vs. Top-Down: Circulation goes beyond

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Kevin Kelly, The Bottom is not Enough, is a good discussion: bottom-up vs. top-down vs. intelligent mix 2.0. but where exactly IS the intelligence? the metaphors are still wrong, because they follow the old idea of creating and processing original "content" (or ideas, or ...). the most fundamental thing is not processing content matter (neither bottom-up nor top-down).

smart creators, smart crowds, smart filters, smart editors > technologically enhanced (1) smart creation, (2) smart crowdsourcing, (3) smart filtering, (4) smart editing.
human smartness, cultural smartness, technologically enhanced smartness.

It is the CIRCULATION of memes, semes and chunked "microcontent", which is dynamic and atomized micro-texts from one perspective, but from the other perspective TEXT-SHAPED STATEMENTS that are un-original by default.

there always has to be a PERSONAL dimension to each step, and an ORGANIZATIONAL dimension.
(what are these? how can they be implemented and designed? There is the *metaphor* of CONVERSATION and the *metaphor* of COMMUNITIES of PRACTICE ...)